One of my goals within this report, is to look into how youths in Banstead respond to activities that are given to them by the community. In order to achieve this goal I have conducted an interview with a young person from Banstead. By doing this I aimed to understand and acknowledge what Banstead has to offer to the community, and understand in comparison to other communities how Banstead may differ. My main objective was based around the question 'What is your opinion on the social outgoings in which Banstead had to offer'. My main findings showed that Banstead does not offer a lot to the local community, as can be seen in the conducted interview shown below.
Below is the interview I conducted between myself and a youth in Banstead, which allowed me to gather relevant information within the pre-production stage to ensure the success of the documentary.
YouTube video conducted by myself showing an interviewer interviewing an interviewee and asking/ answering questions about Banstead:
By context I was looking at the settings in Banstead and the current time-frame in which young teenagers enjoy the facilities in their area. Within content I was looking into the facilities that Banstead offers teenagers within the area. Conducting this short interview helped me to gather responses to some general questions one including "Knowing Banstead, would you bring a friend to socialise and take part in activities within Banstead?". The response given by the interviewee was negative, as they mentioned that they thought Banstead had a very low amount of activities that youths could participate in. This shows that teenagers feel that they cannot invite friends to Banstead as there are not many things to do within the area. However, within the processes of production, my pre-production consisted of a lot of planning which included where we were going to record, what the documentary would entail, planning the duration and shot lengths and angles. Knowing the production of the filming for the documentary was taking place fairly soon, we decided to place camera's around Banstead and decide where the shots looked best. This enabled us to make a evaluated decision on where to film. Post-production includes editing after the documentary has taken place, this is a vital part of production which includes the editing phase. The editing phase involved myself and the editing crew, which we took very seriously as this is one of the many key procedures which is taken to ensure the documentaries success. Looking back in assignment 2 I have evaluated and summarised each individual response to each question.
http://rhyspainter123123.blogspot.co.uk/2016/01/primary-research-qualitative-research.html
One of the main aspects in the making of the documentary would be the Crew. This entails suppliers, camera men, lighting etc. I was able to find a two man camera crew available for hire using a search engine such as google. When doing this I came across a website called 'BlueFinTV', through this I was able to choose exactly what I wanted for a select price. The prices ranged from £800 to £1300. Due to not having the widest budget this meant I had to choose one of the many low prices which 'BlueFinTV' offered however, this didn't mean the performance from the 2 man crew would be any less. The importance is not with the camera, but with men behind the camera. With consumer culture in mind, I created a survey through survey monkey with questions relating to this topic, ten people responded to this survey. This allowed me to gather different opinions and personal preferences within Banstead. I then used Prezi to finalise and show clearly the overall opinions and personal preferences which were given. As well as putting the information which was gathered into a table:
Prezi showing results of 10 teenagers responses:
(The Prezi shows the graphs, the table has all the information)
Would you recommend Banstead for its
community and shopping facilities?
|
What is your favourite shop in
Banstead?
|
How many nights a week do you go out
and socialise in Banstead?
|
What age group do you tend to hang out
with in Banstead?
|
Do you feel there is enough
opportunities for young people in Banstead?
|
Why did you choose yes or no?
|
What are your career aspirations?
|
Have you ever resorted to crime as a
lack of social activities?
|
|
1
|
Yes
|
The lemon tree
|
0
|
15-17
|
Yes
|
There is plenty of opportunities as
there are plenty of small businesses in Banstead where you will be able to
get a job.
|
I would like to work in health and
beauty
|
No
|
2
|
No
|
The kebab shop
|
0
|
16-18
|
No
|
Because there is nothing to do
|
A carer
|
No
|
3
|
No
|
M&S
|
1-3
|
15-20
|
Yes
|
N/A
|
N/A
|
No
|
4
|
No
|
Boots
|
4
|
14-20
|
No
|
The reason being that Banstead seems
suitable more towards the elderly.
|
I haven’t thought about it
|
No
|
5
|
Yes
|
Superdrug, M&S Fluke
|
0
|
15-20
|
Yes
|
N/A
|
I enjoy studying scuience in particular
forensics. I look to see myself studying a job with something to do with
science, preferably forensics.
|
No
|
6
|
No
|
M&S
|
1-3
|
15-18
|
No
|
I believe Banstead to be aimed towards
the elderly rather than teenagers.
|
I am not sure, but maybe something to
do with Forensics.
|
No
|
7
|
Yes
|
Fluke
|
1-3
|
15-20
|
No
|
The Banstead community in my opinion is
more seen to be used by the elderly.
|
N/A
|
No
|
8
|
Yes
|
N/a
|
0
|
17-18
|
No
|
Because Banstead is more suitable for
the elderlys
|
Several.
|
No
|
9
|
Yes
|
Flame Grill
|
1-3
|
15-17
|
No
|
Because Banstead has very few shops and
youthful opportunities, therefore I feel it is for the older, business
motivated community.
|
N/A
|
No
|
10
|
No
|
N/a
|
0
|
16-18
|
No
|
N/A
|
N/A
|
No
|
When conducting this survey I wanted to gather the views and opinions of teenagers and what they think Banstead has to offer them. From the questions I asked, I was able to gather information which helped with the success of the documentary. Before diving in, I have evaluated all of these responses previously in Assignment 2. However, when discussing it now and looking into how it helped with the overall production of the documentary we can see one question which may be especially relevant; "Do you feel there is enough opportunities for young people in Banstead?". 70% of the respondents had replied with "NO", this was due to the fact that there is simply nothing to do as well as some respondents suggesting that Banstead is more focused towards the elderly, rather than newer generations. The 30% who had said yes, 20% couldn't give an answer for choosing yes however, the other 10% had said that there were many opportunities for the younger generations, one of which being work opportunities. But, within this survey I was trying to gain knowledge around the social activities which were available for them, if I were to re-conduct this survey I would ensure the questions are fully detailed so that the respondents are aware fully of what the survey is about. The 30% in which responded with yes I feel for what I am looking for as in social activities the responses have no relevance in helping.
Another important question involved in this survey is, "Would you recommend Banstead for its community and shopping facilities". This received a 50/50 vote as 50% of candidates had stated "YES" as well as 50% stating "NO". This has relevance to the next question 'what is your favourite shop in Banstead', many of the respondents had mentioned shops such as Fluke, Boots, and Marks and Spencers. With this in mind, I was able to see that Banstead does offer facilities for teenagers, but not much in the way of areas for actual socialising, for example, cinemas. If for instance, we compare Banstead to Epsom or Sutton, we can see that these areas have more in the way of socialising, such as the Odeon (Epsom), or the Empire (Sutton).
In terms of Epsom and Sutton I undertook further research in the matter of 'Box Office Figures', I was able to find a website called 'Preston Ward Reigate and Banstead Health Needs Assessments'. This site showed me that 22% of under 16 year olds live in poverty, this alongside tickets for a family are at the soaring prices of £36.40 or more, from this information it just shows that companies are not trying to help with the problems which are arising for teenagers as they aren't making a lot of money and just not being able to buy luxuries and or necessities. I am delighted that myself and 'FiveStar' will be distributing this through YouTube as it won't cost a lot to distribute as well as watch.
Moving into the next form of primary research in which I conducted 'Controlled Observation':
(To enlarge images simply click on them)
Firstly, discussing the locations which appealed as interesting to the group, it turned out that all four of the locations which were chosen as to go within the activity the teenagers shared interests. A couple of examples would be firstly the Lavender Fields 80% of the candidates enjoyed this activity as it was their first time going. However, at the end of the activity I asked if they would go again and 100% of the candidates responded with either no or only if someone really wanted me to go. With this information I can see that the teenagers within this observation fully agree on the fact that the 'Lavender Fields' is a place you would only go once and is mainly for tourists who would be visiting the area. Following along with the Woolpack 100% of the candidates were interested within this activity this shows that teenagers in this day and age appreciate going out to places such as pubs and restaurants as shown with the other location Caffe Italia as 80% had suggested they were interested. But with this information I gathered the feel of the teenagers in the way they feel as pubs and restaurants aren't cheap they require money and within the Banstead community jobs aren't very often to be open for vacancy as it is such a small village. Being able to view afar before going out on the activities I was able to spot what leaflets most appealed to one an-other and overall The Woolpack was the most picked up leaflet over the rest. The full evaluation is within the Observation post on Assignment 2.
http://rhyspainter123123.blogspot.co.uk/2016/01/primary-research-qualitative-research_27.html
A form of primary research which I conducted I searched directors of short films and generally just looking at the amount of views, subscribers and likes they received via their YouTube as well as Facebook pages. From what I was able to discover I noticed that the more social media pages that there are the more popular the director/ shorts are.
Director/writer
|
1. Benh Zeitlin
|
2. Martin McDonagh
|
3. Michel Gondry
|
4. Sofia Coppola
|
Facebook Likes
|
462
|
5895
|
4810
|
69,401
|
Youtube Channel Subscribers
|
N/A
|
N/A
|
N/A
|
N/A
|
Youtube #1
|
Glory at Sea
|
Six Shooter
|
One Day
|
Lick the Star
|
Views
|
3906 (Trailer)
|
154,573 (Trailer)
|
9711 (Trailer)
|
61,971 (Trailer)
|
Likes
|
13 (Trailer)
|
1225 (Trailer)
|
67 (Trailer)
|
660 (Trailer)
|
Youtube #2
|
Beasts of the Southern Wild
|
LA RETTRE
|
The Virgin Suicides
| |
Views
|
84,652
|
9087
|
1,432,526
| |
Likes
|
127
|
88
|
3616
| |
Youtube #3
|
Once there was a hushpuppy
|
I’VE BEEN 12 FOREVER
| ||
Views
|
78,918
|
3283
| ||
Likes
|
649
|
27
|
Ultimately, when discussing what the name of my film would be I conducted an experiment and allowed 5 candidates to vote for a short film name and I had chosen my favourite one beforehand which was 'Socialist' here's what the candidates had voted for:
Moving into Secondary Research a form of secondary research in which I looked into was Audience Research and as my target audience is 13-64 I looked into the income of Banstead and surrounding areas and came upon this:
(To enlarge image just click on the picture)
Why did I conduct audience research?
- I conducted this to be able to research into possible overall situations in terms of the target audience of my film and as that is parents as well as teenagers a vast of my target audience is in the parents category. When conducting further research I looked into the different situations in which adults and teenagers have. I first started with Socio-economic this is where I studied how the actual economic activities affect their social courses. Further down the line I looked into average income for employment which households in the Banstead area to which I was able to discover is one of the highest in the County. It is likely after viewing this that specific parents within the Banstead area would be able to view the broadcast through premium channels which doesn't restrict a huge part of my target audience from viewing 'Socialist', the documentary. From this research I was able to see that the best viewing time would potentially be in the evening as most parents as well as teenagers would be home as they wouldn't be at work or school.
Further research I looked into was the products in which most teenagers and parents would be using in this day and age and it was appropriately the apple products such as iPhones, iPads etc. I managed to figure this out by researching the target audience for Apples products and from this it showed me that their target audience is generally based towards every age category.
http://appleinccasestudy.weebly.com/apples-target-market.html
More secondary research which I had conducted was looking into 'Netflix Subscriptions' as this was the % for USA it wasn't 100% relevant but allowed me to gather a clearer understanding of my target audiences age category to which ages are using Netflix and the amount in %. This helped with the production of the documentary as it gave me the necessary information in which could be used if the documentary was being displayed through Netflix, after conducting this research I took it straight to 'FiveStar' and gathering their opinion on this idea. However, it was rejected but not fully they had said that if the documentary was a success from the start and is receiving views they would be considering to display the short doc through Netflix as well as other websites such as amazonprime etc.
Now that all of this research has been conducted for my production I feel that myself and 'FiveStar' have secured enough information which will help with what comes with the production. With my findings I will be able to be more efficient within the post and pre-production stage as I know what will have to be done for the success of the end product and I am aware of what is needed to be able to create the documentary. With helping the success of the documentary run more smoother as I have conducted this research it has also helped with the content which would be in the documentary as the production is based around facts and opinions from Banstead teenagers and parents and since I have produced this research I already own some facts and opinions with evidence to back it up.
Bibliography:
Orange!, Everything. "Bluefin Television | Camera Crew Hire". Bluefintv.com. Web. 10 Mar. 2016.
http://www.bluefintv.com/broadcast-camera-crew-hire/
"Data Collection On Teenagers In Banstead". prezi.com. Web. 10 Mar. 2016.
http://prezi.com/l57selgxgadt/?utm_campaign=share&utm_medium=copy&rc=ex0share
"Unit 3 Banstead Interview". YouTube. Web. 10 Mar. 2016.
https://youtu.be/7tKFHhDd8O8
"Data Collection - Banstead Survey". Surveymonkey.co.uk. Web. 10 Mar. 2016.
https://www.surveymonkey.co.uk/r/ZMZ5SJV
"APPLES TARGET MARKET". APPLE INC. CASE STUDY. Web. 10 Mar. 2016.
http://appleinccasestudy.weebly.com/apples-target-market.html
"U.S. Netflix Share Of Internet User By Age 2015 | Statistic". Statista. Web. 10 Marc. 2016.
https://www.statista.com/statistics/421839/netflix-internet-user-age-usa/
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